Decision Focus and Consumer Choice Among Assortments

226 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Decision Difficulty in the Age of Consumer Empowerment (2014, background): “Instructing consumers to focus on the decision stage of choice (Chernev, 2006) or to consider the temporal”
The Influence of Product Variety on Brand Perception and Choice (2007, background): “options can lead to choice deferral at either stage of the process, and although the variety offered may make the choice from a given assortment more difficult, our findings suggest it can also help simplify the choice between assortments or brands (see also Chernev 2006 ).”
The time-harried shopper: Exploring the differences between maximizers and satisficers (2009, background): “While one set of research findings promotes the positives of offering larger assortment sizes (e.g., Borle et al. 2005; Chernev 2006; Oppewal and Koelemeijer 1999), other evidence indicates that a surfeit of alternatives in the marketplace leads to information overload and related detrimental effect”
Choice overload: A conceptual review and meta-analysis (2015, background): “Thus, the observations obtained from the three papers using assortment choice as a dependent variable (Chernev, 2006; Chernev & Hamilton, 2009; Goodman & Malkoc, 2012) indicate a much weaker choice overload effect, often displaying the opposite (more is better) effect.”