Wilson K. S. Leung

Sociology and Political Science · 2020–2021

A researcher in the Science corpus: 2 papers; trusts 7 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Sociology and Political Science — 55 citations into it
• Marketing — 51 citations into it
• Organizational Behavior and Human Resource Management — 40 citations into it

Whom Wilson K. S. Leung trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Linda D. Hollebeek
2. Stephen Louis Vargo
3. Marko Sarstedt
4. Shiri D. Vivek
5. Joseph F. Hair

Papers from Wilson K. S. Leung's perspective

Ordered by how strongly the researchers Wilson K. S. Leung trusts endorse each paper. Same corpus, a different order for every researcher.

1. Co-creation experiences: The next practice in value creation
2. Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
3. Advanced Issues in Partial Least Squares Structural Equation Modeling
4. Toward a transcending conceptualization of relationship: a service‐dominant logic perspective
5. Users of the world, unite! The challenges and opportunities of Social Media
6. What Drives Social Commerce: The Role of Social Support and Relationship Quality (International Journal of Electronic Commerce)
7. The Customer Engagement/Value Interface: An Exploratory Investigation
8. The Psychological Mechanism of Brand Co-creation Engagement
9. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
10. Introducing COBRAs

Their papers

• Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong (2020) — 158 citations
• The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions (2021) — 169 citations