Marie-Nathalie Jauffret

Marketing · 2018

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 22 citations into it

Whom Marie-Nathalie Jauffret trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Aron O'Cass (in Marketing)

Papers from Marie-Nathalie Jauffret's perspective

Ordered by how strongly the researchers Marie-Nathalie Jauffret trusts endorse each paper. Same corpus, a different order for every researcher.

1. Signaling Status with Luxury Goods: The Role of Brand Prominence
2. Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
3. Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
4. Consumers' Need for Uniqueness: Scale Development and Validation
5. Understanding luxury consumption in China: Consumer perceptions of best-known brands
6. Purchase intention for luxury brands: A cross cultural comparison
7. Exploring consumer status and conspicuous consumption
8. Explaining variation in conspicuous luxury consumption: An individual differences' perspective
9. Materialistic consumers who seek unique products : how does their need for status and their affective response facilitate the repurchase intention of luxury goods?
10. Abundant rarity: The key to luxury growth

Their papers

• How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2018) — 187 citations