It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself

By C. Moreau, Leff Bonney, Kelly B. Herd. 2011

137 citations recorded by the source corpus.

Subfields: Management of Technology and Innovation, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/4d6ab70298ae5c292d92949cb2b433f55acb92f6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Samper
2. Vinay Kumar
3. Keisha M. Cutright
4. Juliano Laran

In Social Psychology

1. A. Samper
2. Vinay Kumar
3. Keisha M. Cutright
4. Juliano Laran

Citations in the corpus

• Doing it the hard way: How low control drives preferences for high-effort products and services (2014, background): “…for organizations and items after they have invested their own effort (e.g., Aronson and Mills 1959; Kim and Labroo 2011; Kivetz and Simonson 2002; Nielsen and Escalas 2010; Norton, Mochon, and Ariely 2012), especially in the context of gift giving (Moreau, Bonney, and Herd 2011), or after…”
• Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For (2015, background): “…Bharadwaj, and Srivastava 2008; Homburg and Bucerius 2005; Swaminathan and Moorman 2009), firm performance (Krasnikov and Jayachandran 2008; Morgan and Rego 2009; O’Sullivan and Abela 2007; Ye, Marinova, and Singh 2007), firm value (Krasnikov, Jayachandran, and Kumar 2009; Rao and…”