Great Expectations?! Assortment Size, Expectations, and Satisfaction

By Kristin Diehl, Cait Poynor. 2010

358 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/42864d199e56b5a87e9c94b9a2b9c69863bd6aaf

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Citations in the corpus

It's the thought (and the Effort) That Counts: How Customizing for others Differs from Customizing for Oneself (2011, methodology): “We computed satisfaction by subtracting expectations at the time of design from evaluations at the time of delivery (M = –.7; range: –5.5 to 4.2; Diehl and Poynor 2010; Oliver 1977).”
Can There Ever Be Too Many Options? A Meta-Analytic Review of Choice Overload (2010, background): “Large assortments may also increase expectations, and if the available options are all very similar, these expectations may not be met (Diehl and Poynor 2007; Schwartz 2000).”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “SAT captures the post-decision evaluation of a product or experience used by customers and such evaluations drive repeated choice and thus affect a company’s long-term profitability (Diehl and Poynor, 2010).”
Decision Difficulty in the Age of Consumer Empowerment (2014, background): “…finding a better option (Mogilner, Shiv, & Iyengar, 2013), people lead themselves down a slippery slope of search, where further search increases their expectations regarding the ideal product (Diehl & Poynor, 2010) yet diminishes satisfaction with the ultimate choice (Griffin & Broniarczyk, 2010).”
Too Exciting to Fail, Too Sincere to Succeed: The Effects of Brand Personality on Sensory Disconfirmation (2016, positive): “According to the expectancy disconfirmation paradigm, when consumers interact with stimuli, they compare their experience with their initial expectations (Diehl and Poynor 2010; Oliver and DeSarbo 1988; Tse and Wilton 1988).”
Service innovation and customer satisfaction: the role of customer value creation (2017, methodology): “EDT has been used severally to examine various field of study, such as marketing (Oliver, 1977, 1980; Diehl and Poynor, 2010; Santos and Boote, 2003), tourism (Fallon and Schofield, 2003), psychology (Gotlieb et al.”
Decision speed and choice regret: When haste feels like waste (2011, background): “…heard a quickly ticking metronome rules out the alternative explanation that large sets simply raise people's expectations of their choices (Diehl & Poynor, 2010), and that greater regret and greater feelings of having rushed are both consequences of the failure to meet these high…”