Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

By D. Thompson, Rebecca W. Hamilton, Roland T. Rust. 2005

708 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/852b7884ac24609e9b82338cc5df688ef5dbadc0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

  1. Gavan J. Fitzsimons
  2. D. Thompson
  3. Rebecca W. Hamilton
  4. A. Samper
  5. Kristin Diehl
  6. Cait Poynor
  7. Andrea C. Morales
  8. H. Sujan

In Organizational Behavior and Human Resource Management

  1. D. Thompson
  2. Rebecca W. Hamilton
  3. Ling Zhao
  4. T. Falk
  5. Cait Poynor
  6. A. Samper
  7. Yao-bin Lu
  8. Mun Yong Yi

Citations in the corpus