Teen internet mavens: influence in family decision making

By Michael Belch, K. Krentler, Laura A. Willis-Flurry. 2005

197 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e86aef8304ddc41e3346bdde5f05324f5f6f4a42

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Melanie Dempsey
2. Jason Ho

In Sociology and Political Science

1. Melanie Dempsey
2. Jason Ho

Citations in the corpus

• Viral marketing: Motivations to forward online content (2010, background): “E-mavens are on the other hand, conceptually similar to the notion of Internet mavens (Belch et al., 2005), except that we include both email and the Internet.”