François Marticotte
Marketing · 2010–2017
A researcher in the Science corpus: 3 papers; trusts 2 researchers and is trusted by 3 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 23 citations into it; #4,551 of 6,289 by trust here, #4,531 by citations
- Social Psychology — 12 citations into it
- Cognitive Neuroscience — 5 citations into it
Whom François Marticotte trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Who trusts François Marticotte overall
Papers from François Marticotte's perspective
Ordered by how strongly the researchers François Marticotte trusts endorse each paper. Same corpus, a different order for every researcher.
- The influence of online product recommendations on consumers' online choices
- Beyond first impressions: The effects of repeated exposure on consumer liking of visually complex and simple product designs
- The psychology of interpersonal relations
- You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
- Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
- Common method biases in behavioral research: a critical review of the literature and recommended remedies. (Journal of Applied Psychology)
- When Good Brands Do Bad
- The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
- Envy, Resentment, Schadenfreude, and Sympathy: Reactions to Deserved and Undeserved Achievement and Subsequent Failure
- The Social Identity Theory of Intergroup Behavior.
Their papers
- The impact of brand evangelism on oppositional referrals towards a rival brand (2016) — 119 citations
- e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context* (2010) — 803 citations
- Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand (2017) — 107 citations