The impact of brand evangelism on oppositional referrals towards a rival brand

By François Marticotte, Manon Arcand, D. Baudry. 2016

119 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/89815e2efe54f722f61f28e7865822232cfaedff

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen
5. K. Kaplanidou
6. A. Apostolopoulou
7. D. Papadimitriou

In Organizational Behavior and Human Resource Management

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen

In Sociology and Political Science

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. Bang Nguyen
5. K. Kaplanidou
6. A. Apostolopoulou
7. D. Papadimitriou

Citations in the corpus

• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “Trashtalking occurs when consumers would like to express and justify their choice (Marticotte et al., 2016).”
• The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: Compulsive buying and external trash-talking (2018, background): “Several researchers argue that trash-talking is a form of oppositional brand loyalty (Marticotte et al., 2016; Japutra et al., 2014).”