e-WOM Scale: Word-of-Mouth Measurement Scale for e-Services Context*

By Isabelle Goyette, Line Ricard, Jasmin Bergeron, François Marticotte. 2010

803 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c21e238420e6d9cc7ed8b0976b2f2e5775515c93

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. D. Kantur
2. C. Maden
3. E. Telci
4. Philippe Kitchen
5. E. Arıkan

In Sociology and Political Science

1. D. Kantur
2. C. Maden
3. E. Telci
4. Philippe Kitchen
5. E. Arıkan
6. Allan J. Kimmel

Citations in the corpus

• WOM and social media: Presaging future directions for research and practice (2014, background): “Even within the marketing discipline, definitions of the term vary (cf. Goyette et al. 2010), with some conceptualizing WOM as an activity (e.g., Arndt 1967; WOMMA 2005), and others as the result of such activity (Charlett, Garland, and Marr 1995) (see Table 1).”
• Linking corporate social responsibility to corporate reputation: A study on understanding behavioral consequences (2012, methodology): “A five-point interval scale, where one equals very -of-mouth behavior is also measured by using five-point Likert scales and the four items included in the questionnaire are drawn from Goyette et al. (2010).”