Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand

By François Marticotte, Manon Arcand. 2017

107 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/42268a7c649f4f597746818a7f2a6843f57aaef0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci
4. K. Kaplanidou
5. A. Apostolopoulou
6. D. Papadimitriou

In Social Psychology

1. Arnold Japutra
2. Lyndon Simkin
3. Y. Ekinci

Citations in the corpus

• Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment styles (2018, background): “Trashtalking and Schadenfreude have been considered as oppositional brand loyalty (Hickman and Ward, 2007; Marticotte et al., 2016; Marticotte and Arcand, 2017).”
• The consumer behavior of luxury goods: a review and research agenda (2020, unknown): “It can be described as the pleasure derived by one person from someone ’ s misfortune and has been explored as an element that in fl uences the buying behavior of consumers of one brand against the users of a competing brand (Marticotte & Arcand, 2017).”