How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

524 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Effects of corporate social responsibility on customer satisfaction and organizational attractiveness: A signaling perspective (2019, unknown): “CSR behaviors are of high importance and greatly contribute to establishing long‐term brand reputation of firms (Hur, Kim, & Woo, 2014).”
Corporate social responsibility, product market perception, and firm value (2020, unknown): “CSR and Product Market Perception CSR activities may have a positive effect on product market perception through the improvement of a company’s image and reputation (Hur et al., 2014; Jones, 2005; Porter and Kramer, 2006).”
The impact of perceived CSR on corporate reputation and purchase intention (2019, background): “Finally, the authors thank associated Professor Isabel Pascual del Riquelme for her collaboration in the verification of the analyzes carried out. reputation (Hur et al., 2014; Park et al., 2014).”
Determinants of Consumer Attributions of Corporate Social Responsibility (2016, background): “Past research has demonstrated that socially responsible actions enhance corporate reputation and image (Hur et al. 2014; Saeidi et al. 2015; Turban and Greening 1997).”