Jorge Henrique Caldeira de Oliveira

Marketing · 2014–2015

A researcher in the Science corpus: 2 papers; trusts 12 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Jorge Henrique Caldeira de Oliveira trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Christophe Morin
  2. D. Fugate
  3. Mirja Hubert
  4. Tyler K. Perrachione

Papers from Jorge Henrique Caldeira de Oliveira's perspective

Ordered by how strongly the researchers Jorge Henrique Caldeira de Oliveira trusts endorse each paper. Same corpus, a different order for every researcher.

  1. What is "neuromarketing"? A discussion and agenda for future research. (International Journal of Psychophysiology)
  2. Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice
  3. Direct Evidence of Ending- Digit Drop-Off in Price Information Processing
  4. Eye Tracking Methodology: Theory and Practice (Springer London)
  5. Neuromarketing: the hope and hype of neuroimaging in business (Nature Reviews Neuroscience)
  6. A current overview of consumer neuroscience
  7. Social marketing in public health. (Annual Review of Public Health)
  8. Attention and choice: a review on eye movements in decision making. (Acta Psychologica)
  9. Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
  10. Influence of rational and intuitive thinking styles on food choice: Preliminary evidence from an eye-tracking study with yogurt labels

Their papers