Social marketing in public health.

By S. Grier, C. Bryant. Annual Review of Public Health, 2005

1,054 citations recorded by the source corpus.

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The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008, positive): “Typically, health promotion interventions are not associated with sophisticated segmentation strategies (Grier & Bryant, 2005).”
Social Marketing's Myth-Understandings (2011, background): “The various myths (misunderstandings and misconceptions) dealt with below are somewhat different to those raised by Grier and Bryant (2005)”
Improved stoves in India: A study of sustainable business models (2011, neutral): “(Gordon et al., 2006; Schellenberg et al., 2001; Grier and Bryant, 2004).”
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “Social marketing aims to encourage a variety of positive behaviours, such as mass media advertisements that warn the general public of the dangers of drug use, or the consequences of driving under the influence of alcohol (Grier & Bryant, 2005).”
Minimizing alcohol harm: A systematic social marketing review (2000–2014) ☆ (2015, methodology): “Moving beyond an over-reliance on one method will assist audience insights (Grier & Bryant, 2005; Lefebvre, 2013) and best practice examples are summarised (Rundle-Thiele et al ., 2013). this study may not contain all important information about social marketing interventions they described, and…”