Influence of rational and intuitive thinking styles on food choice: Preliminary evidence from an eye-tracking study with yogurt labels

By G. Ares, Franco Mawad, A. Giménez, A. Maiche. 2014

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Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes (2015, background): “Eye-tracking technology has led to useful insights into consumers' use of nutritional information on food packages (Antúnez et al., 2013, 2015; Ares et al., 2014; Bialkova and van Trijp, 2010, 2011; Bialkova et al., 2013, 2014; Graham and Jeffery, 2011; Graham et al., in press; Jones and Richardson,”
Comparison of Rate-All-That-Apply and Descriptive Analysis for the Sensory Profiling of Wine (2018, methodology): “Although several studies have shown the potential of rapid methods to profile food products (e.g., Ares et al. 2014a, Giacalone and Hedelund 2016, Oppermann et al. 2016), few have investigated their applicability to complex commercial products such as wine (Sáenz-Navajas et al. 2017).”
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “…have potential implications for the design of communication strategies aimed at changing diet patterns, because it was found that consumers’ attention was mainly determined by top-down factors; analytical-rational consumers tend to look for specific information on the labels (Ares et al., 2013).”