Attention and choice: a review on eye movements in decision making.

By Jacob L. Orquin, Simone Mueller Loose. Acta Psychologica, 2013

874 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, General Decision Sciences

View Paper: https://www.semanticscholar.org/paper/95a6030257c5911d6706b558c9e10f148900c766

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Citations in the corpus

Do you like what you see? The role of first fixation and total fixation duration in consumer choice (2015, background): “…that accompanies preference formation (the process of establishing a preference for one of the items of the choice set), e.g., Shimojo et al., 2003; Krajbich et al., 2010), while it might also be caused by processes of top-down attention such as the decisiongoal (Orquin & Mueller-Loose, 2013).”
What matters in disclosures of key audit matters: Evidence from Europe (2018, positive): “Second, KAMs attract the users’ attention and make the related disclosures in the financial statement more salient (Orquin & Loose, 2013), but increasing the number of such elements can also reduce the effectiveness of their signaling (Li, Qi, Tian, & Zhang, 2017).”
Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “Orquín and Loose (2013) argue that the eyes’ movement during the decision-making process is partially driven by the requirements of a given task and partly by the properties of stimuli (that are causing a bias in order to capture information) where striking visual stimuli are favoured.”
Eye Tracking Reveals Processes that Enable Conjoint Choices to Become Increasingly Efficient with Practice (2016, background): “Two mechanisms jointly explain attentional processes in choice tasks: goal- and stimulus-driven attention (Orquin and Mueller Loose 2013).”
Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study (2016, methodology): “More interestingly consumers’ visual attention to brands is the key driver of potential purchases through perception in different parts of the brain, like the fovea and brain area V1 (Orquin & Loose, 2013).”
The visual ecology of product packaging and its effects on consumer attention (2020, background): “A second bottom-up factor is the relative surface size of objects, which has been shown to exert a robust effect on consumer attention (for a review see Peschel & Orquin, 2013).”