Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice

By D. Fugate. 2007

274 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Marketing

View Paper: https://www.semanticscholar.org/paper/7f7607091582fe3eb98459dc5f0f63424b5dacb2

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Marketing

Citations in the corpus

Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “the suitable media for advertising [54], to obtain unspoken new information [24], and thereby creating more effective commercial advertisings [55], social initiative ads [56], and antismoking campaigns [57,58].”
The neuropsychology of consumer behavior and marketing (2018, background): “The primary reason for such heightened interest in neuroscience within marketing is the promise that neuroimaging techniques, and the data that they generate, may allow researchers to unravel the “black box” inside the mind of the consumer (Fugate, 2007; Lee, Broderick, & Chamberlain, 2007).”
The contribution of neuroscience to consumer research: A conceptual framework and empirical review (2013, background): “Altogether, this has raised an initial hope in the literature that neuroimaging data could help to explain what is happening inside the ‘‘black box’’ (Fugate, 2007), a classical notion that posits that consumers’ minds remain unobservable to researchers (Engel, Kollat, & Blackwell, 1968; Howard &…”
A current overview of consumer neuroscience (2008, background): “At present, such concerns are arbitrary, because the technologies are still very imprecise and investigating the brain activations does not necessarily yield an understanding of how the brain works (Fugate, 2007).”
Neuromarketing: the next step in market research? (2010, unknown): “Fugate (2007) continues on to more subtle details of the mechanics behind neuromarketing, painting a picture of a revolution in the marketing field, however, some critical scientific concepts are overlooked by Fugate (2007), including the corollary nature to neuromarketing research.”
A review of studies on neuromarketing: practical results, techniques, contributions and limitations (2014, methodology): “…the regions where they process certain emotions and how they do so (Lee et al., 2007; Perrachione & Perrachione, 2008, Hubert & Kenning, 2008 and Fugate, 2007). www.macrothink.org/jmr 216 The moment and the situation in which an individual receives marketing stimuli also cause the stimuli to be…”
Evolutionary neuromarketing: darwinizing the neuroimaging paradigm for consumer behavior (2008, background): “One common theme throughout the existing neuromarketing literature is that it is void of evolutionary-based theorizing (see Fúgate, 2007 for a recent review of the neuromarketing discipline).”
GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “These techniques have been used extensively in marketing research to determine effective communication channels such as television, radio, Facebook, Twitter and others for successful advertising (Fugate, 2007) and to uncover implicit gestures.”