A review of studies on neuromarketing: practical results, techniques, contributions and limitations

By V. Fortunato, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira. 2014

159 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/c57f29a7bf9e1a91b41582d3e5e5cd4753ca93f8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Ahmed H. Alsharif
2. Aida Azlina Bt. Mansor
3. A. F. Abbas
4. Alharthi Rami Hashem E
5. Rohaizat Baharun
6. J. Ali
7. Nor Zafir Md. Salleh

Citations in the corpus

• Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes (2021, background): “However, the Bright House company spread the neuromarketing concept widely by creating the functional magnetic resonance imaging (fMRI) department for marketing purposes [5,6].”