Direct Evidence of Ending- Digit Drop-Off in Price Information Processing

By George Y. Bizer, R. Schindler. 2005

132 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/2c03978dafe77c02eeaaa17d321bb61128f9cd54

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In General Decision Sciences

1. Amanda J. Broderick
2. Nick Lee

In Marketing

1. Jorge Henrique Caldeira de Oliveira
2. Janaina de Moura Engracia Giraldi
3. Amanda J. Broderick
4. Nick Lee
5. Angelika Dimoka
6. Franck Cochoy

Citations in the corpus

• Eye Tracking in Neuromarketing: A Research Agenda for Marketing Studies (2015, background): “A study showed the errors made by consumers when processing prices that end in .99 compared to prices that end in .00, which suggests that individuals pay less attention to the trailing numbers in a sequence (Bizer & Schindler, 2005).”
• What is "neuromarketing"? A discussion and agenda for future research. (2007, background): “99 rather than a whole number — suggesting that individuals pay less attention to later numbers in a sequence (Bizer and Schindler, 2005).”