Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study

By Hanjoon Lee, T. Park, H. Moon, Y. Yang, Chankon Kim. 2009

129 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/a35f7e7890182b6ebeb73fe25b08a70840cd2357

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Mya R. Pronschinske
2. Mark D. Groza
3. Henri Kuokkanen
4. M. Walker
5. William Sun

In Strategy and Management

1. Mya R. Pronschinske
2. Mark D. Groza
3. Henri Kuokkanen
4. M. Walker
5. William Sun

Citations in the corpus

• Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR (2011, background): “Despite these factors, reactive CSR can still lead to negative consumer responses (Lee et al., 2009).”
• Companies, Meet Ethical Consumers: Strategic CSR Management to Impact Consumer Choice (2019, background): “Reactive CSR actions impact consumers negatively due to the unfavorable connotation linked with reaction (Lee et al., 2009), and passive style weakens purchase intention (Kim, 2017).”