Babak Hayati

Marketing · 2013

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Babak Hayati trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Richard P. Bagozzi (in Organizational Behavior and Human Resource Management)
  2. C. Bhattacharya (in Marketing)

Papers from Babak Hayati's perspective

Ordered by how strongly the researchers Babak Hayati trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Social Identity Theory of Intergroup Behavior.
  2. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
  3. Self-categorization, affective commitment and group self-esteem as distinct aspects of social identity in the organization. (British Journal of Social Psychology)
  4. Reflections and Reviews Consumer Culture Theory (CCT): Twenty Years of Research
  5. Antecedents and purchase consequences of customer participation in small group brand communities
  6. Antecedents and consequences of customer-company identification: expanding the role of relationship marketing. (Journal of Applied Psychology)
  7. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
  8. Spreading the word: Investigating antecedents of consumers’ positive word-of-mouth intentions and behaviors in a retailing context
  9. Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
  10. Brands as Signals: A Cross-Country Validation Study:

Their papers