Laurence Dessart

Marketing · 2018–2020

A researcher in the Science corpus: 3 papers; trusts 14 researchers and is trusted by 1 researcher here, as inferred from the citation graph.

Subfields

• Marketing — 65 citations into it; #5,731 of 6,289 by trust here, #6,244 by citations
• Sociology and Political Science — 50 citations into it
• Literature and Literary Theory — 23 citations into it; #2,203 of 2,496 by trust here, #2,403 by citations
• Gender Studies — 22 citations into it; #4,461 of 4,924 by trust here, #4,832 by citations
• Organizational Behavior and Human Resource Management — 19 citations into it
• Information Systems and Management — 15 citations into it
• Social Psychology — 13 citations into it
• Experimental and Cognitive Psychology — 7 citations into it

Whom Laurence Dessart trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Barbara M. Byrne
2. Melanie C. Green
3. Jennifer Edson Escalas
4. Linda D. Hollebeek
5. Arch G. Woodside
6. Robert Kozinets
7. Chingching Chang
8. L. Mossberg
9. Shiri D. Vivek
10. Roderick Brodie

Who trusts Laurence Dessart overall

1. V. Pitardi

Papers from Laurence Dessart's perspective

Ordered by how strongly the researchers Laurence Dessart trusts endorse each paper. Same corpus, a different order for every researcher.

1. Narratives and Cancer Communication
2. In the Mind's Eye Transportation-Imagery Model of Narrative Persuasion
3. Structural equation modeling with EQS : basic concepts, applications, and programming
4. The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
5. Transportation Into Narrative Worlds: The Role of Prior Knowledge and Perceived Realism
6. Engagement valence duality and spillover effects in online brand communities
7. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
8. Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
9. Multivariate Data Analysis (Technometrics)
10. "Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising

Their papers

• Brand negativity: a relational perspective on anti-brand community participation (2020) — 97 citations
• How stories generate consumer engagement: An exploratory study (2019) — 162 citations
• Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads (2018) — 136 citations