"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising

By Chingching Chang. 2009

159 citations recorded by the source corpus.

Subfields: Gender Studies, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2130326436539bcba890c558c28ad00a138d57ad

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Citations in the corpus

Why Narrative Ads Work: An Integrated Process Explanation (2017, background): “Regarding the construct of ad credibility, previously researchers have suggested that one of the advantages of narrative ads is that they prompt fewer counterarguments from viewers (e.g., Chang 2009b; Dal Cin, Zanna, and Fong 2004; Green and Brock 2000; McQueen et al. 2011).”
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation (2014, unknown): “In contrast with these researchers, Chang (2009) finds a positive relationship between narrative transportation and narrative thoughts; he reports that narrative advertisements generate greater narrative transportation and narrative thoughts than analytical advertisements.”
Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising (2021, methodology): “The Effectiveness of Narrative (versus Nonnarrative) Influencer Introduction Narratives typically deliver information in a storylike format (Escalas 1998) and are likely to include vivid imagery and concrete details (Chang 2009; Escalas 2004).”
How stories generate consumer engagement: An exploratory study (2019, background): “The mesh of positive, negative, multidimensional, and interactive engagement responses to stories fosters rich discussions, which are often stronger and more numerous than responses to factual-branded content (Chang, 2009; Escalas, 1998, 2004; Van Laer et al., 2014; Woodside et al., 2008).”
Narrative, transportation and advertising (2015, background): “…effectively, narratives facilitate information processing in such a way that consumers of narrative demonstrate higher levels of recall and belief change than consumers of the same information presented in expository form (Chang 2009; Graesser, Hoffmann and Clark 1980; Green and Brock 2000).”