What Drives Consumer Shopping Behavior in Live Streaming Commerce

By Xiaoyu Xu, Jen-Her Wu, Qi Li. 2020

541 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/b830deec429a34e33cd387932e267ffb54daa920

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Chao-Hsing Lee
2. Chien-Wen David Chen

Citations in the corpus

• Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Live streamers are content creators who accumulate solid followers [13,14].”