Y. P. Hakim
Marketing · 2019
A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.
Subfields
- Marketing — 10 citations into it
- Sociology and Political Science — 10 citations into it
- Organizational Behavior and Human Resource Management — 6 citations into it
- Information Systems and Management — 5 citations into it
Whom Y. P. Hakim trusts overall
Their strongest outbound trust, strongest first, inferred from their citations.
Papers from Y. P. Hakim's perspective
Ordered by how strongly the researchers Y. P. Hakim trusts endorse each paper. Same corpus, a different order for every researcher.
- The effect of negative online consumer reviews on product attitude: An information processing view (Electronic Commerce Research and Applications)
- Factors influencing consumer perceptions of brand trust online
- Twitter power: Tweets as electronic word of mouth (J. Assoc. Inf. Sci. Technol.)
- Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands
- Positive Effects of Negative Publicity: When Negative Reviews Increase Sales (Marketing science (Providence, R.I.))
- Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
- A multi‐method investigation of consumer motivations in impulse buying behavior
- The Impact of Brand Awareness on Consumer Purchase Intention : The Mediating Effect of Perceived Quality and Brand Loyalty
- The Impacts of Electronic Word of Mouth on Brand Equity in the Context of Social Media
- The Different Effects of Online Consumer Reviews on Consumers' Purchase Intentions Depending on Trust in Online Shopping Mall: An Advertising Perspective (Internet Research)