The state of online impulse-buying research: A literature analysis

By Tommy K. H. Chan, Christy M. K. Cheung, Zach W. Y. Lee. Information Manager (The), 2017

634 citations recorded by the source corpus.

Online impulse buying has drawn increasing scholarly attention across disciplines. However, little effort has been made to evaluate the status of research and consolidate the findings in the literature. To address this research gap, we conducted a systematic review of studies of online impulse buying, and used the StimulusOrganismResponse (SOR) framework to identify and classify the factors that affect online impulse buying. We then built a conceptual framework to explain the interrelationships between the three key elements of online impulse buying. Finally, we discussed the future research directions and implications for research.

Subfields: Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/ac7df6359a1b34d57d687b3e13d6914c4fdbffa0

How researchers see this paper

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In Information Systems and Management

1. Chao-Hsing Lee
2. Sohail S. Chaudhry
3. Mingyao Hu
4. Chien-Wen David Chen

In Marketing

1. Chao-Hsing Lee
2. Sohail S. Chaudhry
3. Mingyao Hu
4. Chien-Wen David Chen

Citations in the corpus

• Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Response refers to the outcome of consumers’ reactions toward the impulse buying stimuli and their internal evaluations [19].”
• Enhancing consumer engagement in e-commerce live streaming via relational bonds (2020, methodology): “Our predication is consistent with the SOR model, which has been shown to indicate that individuals ’ emotional states (O) mediate the relationship between stimuli (S) and responses (R) (Chan et al. , 2017; Mehrabian and Russell, 1974).”