Measuring Attitude toward the Brand and Purchase Intentions

By Nancy Spears, Surendra N. Singh. 2004

1,809 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fb47de9532ccce5d3d378b2a23149652ebfc66e6

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Citations in the corpus

Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (2018, positive): “…and brand (Kinetic Sand) were assessed on five separate 7-point semantic differential items: Unappealing/Appealing, Bad/ Good, Unpleasant/Pleasant, Unfavorable/Favorable, and Unlikeable/Likeable (Spears and Singh 2004) (MSpin Master ¼ 4.94, SD¼ 1.52, a ¼ .97; MKinetic ¼ 5.43, SD¼ 1.45, a ¼ .96).”
Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008, neutral): “One definition of the term is that, “Purchase intentions are an individual’s conscious plan to make an effort to purchase a brand” (Spears & Singh, 2004, p. 56).”
Examining the impact of gamification on intention of engagement and brand attitude in the marketing context (2017, background): “Past studies have indicated that there is a link between attitude and behavioral intention, although the nature of the link is not always clear (Spears & Singh, 2004).”
The Impact of Electronic Word-of-Mouth on Customer Satisfaction (2019, background): “Participants indicated how other consumers ’ experiences were with Restaurant A on a three-item, seven-point scale (1 = very negative, very bad, very unfavorable/ 7 = very positive, very good, very favorable (adapted from Spears & Singh, 2004) (Cronbach ’ s ’ α = .99).”
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019, methodology): “Attitudes toward the advertisement and product were assessed with a scale based on Spears and Singh (2004).”
Consumer attitudes toward blogger's sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness (2014, background): “Spears and Singh (2004) define purchase intention as a consumer’s conscious plan or intention to make an effort to purchase a product.”
Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity (2018, background): “BAtt is an important concept related to consumer behavior (Lee and Kang, 2013) and can be defined as “a relative enduring, unidimensional summary evaluation of a brand that presumably energises behavior” (Spears and Singh, 2004, p. 56).”
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021, methodology): “Evaluation of the brandb (spears and singh 2004) unappealing – appealing Bad – good unpleasant – pleasant unfavorable – favorable unlikable – likable Purchase intentionsb (spears and singh 2004) never – definitely definitely do not intend to buy – definitely intend very low purchase interest – very…”