N. Liebers

Marketing · 2019–2021

A researcher in the Science corpus: 2 papers; trusts 4 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 30 citations into it
• Sociology and Political Science — 29 citations into it
• Gender Studies — 13 citations into it
• Literature and Literary Theory — 13 citations into it

Whom N. Liebers trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

1. Riva H. Tukachinsky
2. Andrew F. Hayes
3. B. Till
4. Holger Schramm
5. Marijke De Veirman

Papers from N. Liebers's perspective

Ordered by how strongly the researchers N. Liebers trusts endorse each paper. Same corpus, a different order for every researcher.

1. Introduction to Mediation, Moderation, and Conditional Process Analysis: A Regression-Based Approach
2. Reconsidering Advertising Literacy as a Defense Against Advertising Effects
3. Parasocial Interactions and Relationships
4. The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
5. 10 The Effects of Engagement with Entertainment
6. YouTube vloggers' influence on consumer luxury brand perceptions and intentions
7. Measuring Attitude toward the Brand and Purchase Intentions
8. Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
9. Exploring the relationship between celebrity endorser effects and advertising effectiveness
10. Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos (Journal of Advertising)

Their papers

• The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019) — 376 citations
• Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers (2021) — 183 citations