Customized Products: A Competitive Analysis

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Retailer Pricing and Competitive Effects (2009, unknown): “In a competitive environment, complete customization of all attributes will not persist in equilibrium due to severe downward pressure on prices; a partial customization turns out to be a corresponding solution (Syam, Ruan, & Hess 2005).”
The Effectiveness of Customized Promotions in Online and Offline Stores (2009, result): “Finally, it should be pointed out that our results may not generalize to other types of customizations at different levels of granularity, such as customized e-mail communication systems (Ansari and Mela 2003) and customized product offerings (Syam, Ruan, and Hess 2005).”
Group Buying: A New Mechanism for Selling Through Social Interactions (2011, background): “…(Shugan 2004), such as Referral Rewards programs (Biyalogorsky et al. 2001), advance selling (Xie and Shugan 2001), customized product and service design (Syam et al. 2005, Valenzuela et al. 2008), one-to-one promotion (Shaffer and Zhang 2002), and probabilistic selling (Fay and Xie 2008, 2010).”