Factors influencing word of mouth effectiveness: receiver perspectives
By J. Sweeney, Geoffrey N. Soutar, Tim Mazzarol. 2008
542 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/cc482d984f74197f0773d1a2e4b65595c9362b63
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- J. Sweeney
- Abdallah Q. Bataineh
- Eric Wai Ting Ngai
- Tim Mazzarol
- Y. Chan
- Geoffrey N. Soutar
- Francesca Gino
- N. Prebensen
In Organizational Behavior and Human Resource Management
- Geoffrey N. Soutar
- J. Sweeney
- Tim Mazzarol
- Eric Wai Ting Ngai
- N. Prebensen
- Hung-Che Wu
- Muzaffer Uysal
- Tao Li
In Sociology and Political Science
- Geoffrey N. Soutar
- Tim Mazzarol
- J. Sweeney
- Abdallah Q. Bataineh
- Eric Wai Ting Ngai
- Y. Chan
- N. Prebensen
- Muzaffer Uysal
Citations in the corpus
- Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “Affective responses to WOM include a heightened emotional state of the receiver (Christophe and Rime 1997) and enthusiasm, confidence and optimism (Phelps et al. 2004; Sweeney, Soutar, and Mazzarol 2008).”
- Conceptualising electronic word of mouth activity: An input‐process‐output perspective (2011, background): “These processes be grouped into three areas covering the antecedents, processes, and consequences of eWOM (Litvin et al., 2008; Sweeney et al., 2008).”
- The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image (2015, background): “The influence of conventional marketing efforts seems to be on the way out (e.g., Sweeney et al., 2008; Gil-Or, 2010).”
- Word of mouth: measuring the power of individual messages (2012, background): “The message must be received, translated and acted on to complete the WOM delivery cycle ( Sweeney et al. , 2008”