The Different Roles of Product Originality and Usefulness in Generating Word of Mouth

By Sarit Moldovan, Amitava Chattopadhyay, Jacob Goldenberg. 2011

233 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8cd059151d0f195e5300d6e0008c3bdfaf0366a7

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Citations in the corpus

An exploration of how creativity, functionality, and aesthetics are related in design (2021, background): “Usefulness can be recognized easily in functional products, but is more challenging to see in non-functional products (such as movies and arts) (Moldovan et al. 2011).”
Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework (2021, background): “Product usefulness can increase the market size [41].”
The Emotions that Drive Viral Video (2013, background): “We acknowledge that other factors likely play a role in the success of a viral campaign (for example consumer attitudes and motivations, the characteristics of the product itself, the functionality of the platform and optimisation strategies (Berger and Schwartz, 2011; Moldovan et al., 2011; Phelps ”
When Giving Money Does Not Work: The Differential Effects of Monetary Versus In-Kind Rewards in Referral Reward Programs (2014, unknown): “…characteristics that are conducive to the spread of WOM, such as the originality, usefulness, accessibility, and public visibility of a product (Moldovan, Goldenberg, and Chattopadhyay 2011, Berger and Schwartz 2011), as well as the role of social networks in facilitating information and…”
On Brands and Word of Mouth (2013, background): “Previous studies have explored the implications and contexts of negative WOM (e.g., Moldovan, Goldenberg, and Chattopadhyay 2011); however, the antecedents of negative WOM have received little research attention.”
Word of Mouth: What We Know and What We Have Yet to Learn (2013, unknown): “Furthermore, a product’s orig-inality has been shown to drive WOM volume (Moldovan, Goldenberg, and Chattopadhyay 2011) and is thus also likely to moderate this relationship.”