Assessing Performance Outcomes in Marketing

By Constantine S. Katsikeas, Neil A. Morgan, Leonidas C. Leonidou, T. Hult. 2016

560 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/f854db6ad75e8d4add9d5ffd8f2e590ebde8ded4

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In Marketing

In Organizational Behavior and Human Resource Management

In Strategy and Management

Citations in the corpus

How marketing capabilities and current performance drive strategic intentions in international markets (2017, background): “Recent reviews on performance measurement outline the need for multiple performance measures across business disciplines (Hult et al., 2005; Katsikeas et al., 2016) and emphasize the potentially dissimilar contribution of different measures in the interpretation of performance outcomes (Richard, Dev”
Digital transformation: A multidisciplinary reflection and research agenda (2021, unknown): “Prior research has considered the use of speci ﬁ c metrics within marketing (e.g., Katsikeas, Morgan, Leonidou, & Hult, 2016), but more research is required to assess how digital transformation may a ﬀ ect the usage and usefulness of performance metrics.”
Which Competitive Advantage(s)? Competitive Advantage–Market Performance Relationships in International Markets (2017, background): “Third, while this study deals with the sales outcomes of competitive advantage, managers are also interested in the profit outcomes (Katsikeas et al. 2016).”
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2019, background): “In addition, scant research has focused on customer-level (e.g., lifetime value) or product-market (e.g., market share) performance outcomes of CE (Katsikeas et al. 2016; Pansari and Kumar 2016).”
Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Researchers have posited that retailers seek to distinguish themselves from other competitors by offering customers a different shopping experience and motivating them to return for future purchases (Hult et al., 2017, 2019; Katsikeas et al., 2016).”
Firm capabilities and growth: the moderating role of market conditions (2016, unknown): “…to gain a Bseat at the top table^ (Lehmann and Winer 2009), long-term growth is an infrequently studied performance measure in marketing (Katsikeas et al. 2016).1 We therefore have relatively little knowledge concerning the drivers of firm growth, and in particular the impact of…”