The Nature and Role of Affect in Consumer Behavior

By Joel B. Cohen, Michel Tuan Pham, Eduardo B. Andrade. 2008

385 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c0f65be582e65004d81a687e80551b5a8df73914

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Citations in the corpus

Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption (2011, neutral): “Cohen et al. (2008) outline how factors influencing the effect of emotions on decisions may be similar for both incidental and integral emotion.”
Exploring Ad-Elicited Emotional Arousal and Memory for the Ad Using fMRI (2013, background): “Affect, defined as “valenced feelings state” (Cohen and Areni 1991), is a general term referring to both mood and emotions (Bagozzi, Gopinath, and Nyer 1999).”
Creating brand engagement through in-store gamified customer experiences (2019, background): “In fact, most research within consumer psychology on this subject has focused on incidental affect; that is, affect unconnected to the object of evaluation (Cohen et al., 2008).”
Negative emotions in tourism: a meaningful analysis (2019, background): “The fact that positivity and negativity are independent and unipolar indicates that it is possible to experience emotions of different valence within the time frame of a single event (Cohen et al., 2008; Larsen & McGraw, 2011), meaning, in some situations, people may feel happy and sad or guilty and”
Interpersonal Relationships and Preferences for Mood-Congruency in Aesthetic Experiences (2013, background): “People’s desire to regulate their current negative feelings upward through pleasant experience is well known (Andrade 2005; Cohen et al. 2008; Tice et al. 2001).”
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “Affect refers to an internal feeling state experienced toward an object through either direct exposure or representation (Cohen, Pham, and Andrade 2008).”