Online engagement factors on Facebook brand pages

By Irena Pletikosa Cvijikj, Florian Michahelles. Social Network Analysis and Mining, 2013

742 citations recorded by the source corpus.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4f85405373234190d5e8af97a91a777f3f6a6015

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In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Engaging customers through online participation in social networking sites (2017, background): “Perhaps the best-known example of this is Facebook Brand Pages (FBP) found on the Facebook platform (Cvijikj & Michahelles, 2013).”
Social media in higher education: A literature review of Facebook (2017, background): “2007) but for developing customer relationships (Eriksson and Larsson 2014), online engagement and marketing (Cvijikj and Michahelles 2013) and problem handling and complaint resolution (Pinto and Mansfield 2011) in a variety of different sectors by various people.”
Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media (2018, background): “…studies proposed a simplistic typology consisting of information, entertainment, and transactional messages (e.g., De Vries et al., 2012; Cvijikj and Michahelles, 2013), more recent studies proposed relatively sophisticated typologies that differentiated between emotional,…”
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2021, background): “Social media posts differ in the degree of richness they possess, measured by the amount of information they transmit in a given time interval (De Vries, Gensler and Leeflang, 2012; Cvijikj and Michahelles, 2013).”
Consumer behavior in social commerce: A literature review (2016, background): “Category Component Construct Studies timulus Content characteristics Customized advertisements [70] Information availability [70,74] Information valence [26] Informational content [26] Personalization [108] Trend discovery [70] Network characteristics Homophily [78] Network centrality [78] Network d”
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages (2019, background): “Finally, we confirm that the use of pictures has a positive effect on message sharing (de Vries et al. 2012), yet we also note that posts during the weekend significantly reduce message sharing (Cvijikj and Michahelles 2013).”