A study of the impact of social media on consumers

By Nick Hajli. 2014

813 citations recorded by the source corpus.

Subfields: Communication, Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/fc158ab2d36111435e2778b7fdadef0b327e4085

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In Communication

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Consumer behavior in social commerce: A literature review (2016, background): “Social support theory [30,31,65] 3 Stimulus–organism–response model [78,98,108] 3”
The effect of social media on firm performance (2017, neutral): “…Roth, & Madden, 2016; Nisar & Whitehead, 2016); sales growth (Kumar, Bhaskaran, Mirchandani, & Shah, 2013); e-commerce and social commerce(M. N. Hajli, 2014); customer trust and Stickiness(Zhang et al., 2017); innovation and new product development (Palacios-Marqués, Merigó, & Soto-Acosta,…”
The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention (2019, background): “emphasizes the mediating role of trust in the adoption of social commerce (Hajli 2014).”
Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism (2021, background): “SMMA are supportive activities with strong interaction and connection between consumers and firms [61,62].”
Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information (2014, background): “Research has shown that information sharing positively impacts business activities such as inﬂuencing the quality of the relationship between business partners and the quality of decision making (Miranda and Saunders 2003; Lee and Kim 1999; Hajli et al. 2014; Hajli 2014b).”
Social Commerce Success: Antecedents of Purchase Intention and the Mediating Role of Trust (2020, background): “and Hajli et al. (2017) who established that trust has a significant positive impact in social commerce and acts as a key predictor for purchase intentions from e-sellers. Furthermore, findings confirm the results of Leeraphong and Mardjo (2013) who conduct a focus group to examine the role of trust”