Y. Chao

Marketing · with Kim · 2019

A researcher in the Science corpus: 1 paper; trusts 2 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

• Marketing — 11 citations into it
• Organizational Behavior and Human Resource Management — 9 citations into it
• Sociology and Political Science — 8 citations into it

Whom Y. Chao trusts

Their strongest outbound trust, strongest first, inferred from their citations.

1. Chao-Chin Huang (in Marketing)
2. Liezl-Marié van der Westhuizen (in Marketing)

Papers from Y. Chao's perspective

Ordered by how strongly the researchers Y. Chao trusts endorse each paper. Same corpus, a different order for every researcher.

1. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
2. Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
3. The Influence of Brand Image and Brand Personality on Brand Loyalty, Mediating by Brand Trust: An Empirical Study
4. The impacts of brand experiences on brand loyalty: mediators of brand love and trust
5. Brand loyalty: Exploring self-brand connection and brand experience
6. IMPACT OF BRAND IMAGE, TRUST AND AFFECT ON CONSUMER BRAND EXTENSION ATTITUDE: THE MEDIATING ROLE OF BRAND LOYALTY
7. Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
8. The role of attachment in building consumer‐brand relationships: an empirical investigation in the utilitarian consumption context
9. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
10. Self‐Construal, Reference Groups, and Brand Meaning

Their papers

• Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers (2019) — 166 citations