For fun and profit: Hedonic value from image interactivity and responses toward an online store

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Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, background): “…by considering the new technologies as decision support systems and drivers of positive evaluations of the shopping experience (including satisfaction, enhanced purchase decisions, and of loyalty to retailer) (Koufaris, 2002; Fiore et al., 2005a, b; Hernandez et al., 2009; Kim et al., 2011).”
Engaging customers during a website visit: a model of website customer engagement (2016, background): “Several individual elements can contribute to the development of a richer experience (Demangeot and Broderick, 2006), such as interactive images (Fiore et al., 2005), 3-d representations of products, or even environments in virtual worlds such as Second Life (Hoffman and Novak, 2009).”
Generating brand awareness in Online Social Networks (2015, background): “Literature on interactivity theory proposes the promising functions of interactivity and multimedia characteristics of the web in enhancing different dimensions of relationship building with customers in the virtual environment (Di Pietro et al., 2012; Fiore, Jin, & Kim, 2005).”
The role of mixed emotions in consumer behaviour (2011, background): “, 1997), which can stimulate or overwhelm customers, there is similar evidence for consumers’ experiences of feeling stimulated or overwhelmed by web sites when shopping online (Fiore et al., 2005).”