Associative learning of likes and dislikes: a review of 25 years of research on human evaluative conditioning.

By J. de Houwer, Sarah Thomas, Frank Baeyens. Psychological bulletin, 2001

1,182 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Developmental and Educational Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/f0e8f8f3d012da29431e26b4ab68b0d8335d0b1e

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Citations in the corpus

How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over (2013, background): “If there are changes in the associative structure, as a result of new information or evaluative conditioning (De Houwer 2007; De Houwer, Thomas, and Baeyens 2001), then implicit attitudes may be changed.”
Changing likes and dislikes through the back door: The US-revaluation effect (2009, background): “Although EC has been investigated for almost thirty years and has become more and more important in many areas of psychology (De Houwer et al., 2001), the processes underlying EC are still not sufficiently understood and subject to debate (e.g., Gawronski & Bodenhausen, 2006; Kruglanski & Dechesne,…”
Contemporary perspectives on the psychology of attitudes (2004, neutral): “Interestingly, this learning algorithm is formally identical to the Rescorla-Wagner (1972) model of classical conditioning, which renders the present approach consistent with earlier (e.g., Staats & Staats, 1958) and current social conditioning research (e.g., De Houwer et al., 2001).”
Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes (2010, background): “Evaluative conditioning effects have been attributed to the operation of different mental processes (De Houwer, forthcoming; De Houwer et al. 2001).”
The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials (2013, background): “, Baumgartner, Sujan, & Padgett, 1997; Burke & Edell, 1989; Derbaix, 1995; Miniard et al., 1991; MacInnis & Park, 1991; Morris et al., 2002). In a meta-analysis, Brown, Homer, and Inman (1998) found that the average correlation between ad-evoked feelings and brand evaluations was around r = .”
I like you, I like you not: Understanding the formation of context-dependent automatic attitudes (2009, background): “A more stringent test of the occasion-setting function of context cues would be to subsequently manipulate the valence of the context cues in an evaluative conditioning paradigm (see De Houwer, Thomas, & Baeyens, 2001 ).”
Health and goal-directed behavior: The nonconscious regulation and motivation of goals and their pursuit (2007, background): “Recent studies from our laboratory, in which we were able to co-activate neutral goal-states and affectively valenced information outside of conscious awareness by exploiting the evaluative conditioning paradigm (De Houwer et al., 2001), support these notions.”
The Influence of Affect on Attitude (2005, background): “In addition, despite appearances, the associational process whereby rewards and punishments influence attitudes is apparently not really an example of classical or Pavlovian conditioning (De Houwer et al., 2001).”
Celebrity endorsements: a literature review and research agenda (2016, background): “A specific mechanism that has been tested in celebrity endorsement research is evaluative conditioning, which is defined as ‘changes in the liking of a stimulus that result from pairing that stimulus with other positive or negative stimuli’ (De Houwer, Thomas, and Baeyens 2001, 853).”