Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes
By Steven Sweldens, Stijn M. J. van Osselaer, Chris Janiszewski. 2010
219 citations recorded by the source corpus.
Subfields: Marketing, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b497307b08d0644fb1d31f3f4e57ba9ae8bee72d
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Christoph Fuchs
- J. de Houwer
- Stijn M. J. van Osselaer
- D. Barnes-Holmes
- Martin Schreier
- Bertram Gawronski
- Stefano Puntoni
In Social Psychology
- D. Barnes-Holmes
- J. de Houwer
- Bertram Gawronski
- Stijn M. J. van Osselaer
- Martin Schreier
- Christoph Fuchs
- Galen Bodenhausen
- Sean Hughes
In Sociology and Political Science
- D. Barnes-Holmes
- J. de Houwer
- Bertram Gawronski
- Stijn M. J. van Osselaer
- Martin Schreier
- Christoph Fuchs
- Galen Bodenhausen
- Brian A. Nosek
Citations in the corpus
- The Handmade Effect: What's Love Got to Do with It? (2015, background): “Inspection of the corresponding two-way interaction reveals a nonsignificant effect (F < 1; for details, see the Web Appendix).”
- A functional-cognitive framework for attitude research (2013, result): “The idea that EC effects can be produced by different types of mental processes also sheds light on many conflicting results that have been observed in the literature (De Houwer, 2007; Sweldens et al., 2010).”