Changing likes and dislikes through the back door: The US-revaluation effect
By E. Walther, Bertram Gawronski, H. Blank, T. Langer. 2009
95 citations recorded by the source corpus.
Subfields: Cognitive Neuroscience, Social Psychology, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/48587b00a1a9ef3ad563c3a54d356a0261720777
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In Cognitive Neuroscience
In Social Psychology
In Sociology and Political Science
Citations in the corpus
- Evaluative Conditioning Procedures and the Resilience of Conditioned Brand Attitudes (2010, methodology): “First, and most important, indirect affective responses should be sensitive to US revaluation (Baeyens et al. 1992; Walther et al. 2009).”