The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries

By Taeshik Gong, Youjae Yi. 2018

228 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/efee03044c51d1a7a68ccfb9dd1c651432864ff6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Slađana Starčević
2. Ajay Kumar
3. Kerry E. Howell
4. Wilson Ozuem
5. Silvia Ranfagni
6. Justin Paul

In Organizational Behavior and Human Resource Management

1. S. Rovai
2. Michelle Willis
3. Kerry E. Howell
4. Wilson Ozuem
5. Silvia Ranfagni
6. Justin Paul

Citations in the corpus

• Do brands make consumers happy?- A masstige theory perspective (2021, background): “Early economists and philosophers, from Aristotle to Bentham, Mill and Smith, incorporated the concept of happiness into the definition of welfare (Graham, 2016).”
• Exploring customers' responses to online service failure and recovery strategies during Covid‐19 pandemic: An actor–network theory perspective (2021, background): “Other studies have documented that customers are both sensitive and demanding in terms of the quality of service delivery due to the benefits offered by technology (Gong & Yi, 2018; Parasuraman & Grewal, 2000).”