Relating Online, Regional, and National Advertising to Firm Value

By Shrihari Sridhar, Frank Germann, Charles Kang, Rajdeep Grewal. 2016

116 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ef058106091835cb364c2cf9160fb3307f6d5057

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Martin Eisend

In Marketing

1. Scott Koslow
2. S. Rosengren
3. Micael Dahlen
4. Martin Eisend
5. Celso Augusto de Matos
6. Benjamin K. Johnson
7. Susanna S. Lee
8. C. V. Rossi

In Sociology and Political Science

1. Scott Koslow
2. Martin Eisend
3. S. Rosengren
4. Micael Dahlen
5. Celso Augusto de Matos
6. Benjamin K. Johnson
7. Susanna S. Lee
8. C. V. Rossi

Citations in the corpus

• A Meta-Analysis of When and How Advertising Creativity Works (2020, background): “…evidence of the positive effects of advertising creativity on consumer responses and thus highlight the need for marketing scholars to consider not only media investments (ad spend; Joshi and Hanssens 2010; Sridhar et al. 2016) but also creativity investments in models of how advertising work.”