Susanna S. Lee

Sociology and Political Science · 2021

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Susanna S. Lee trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Martin Eisend
  2. Elmira Djafarova
  3. Zakary L. Tormala
  4. Marijke De Veirman

Papers from Susanna S. Lee's perspective

Ordered by how strongly the researchers Susanna S. Lee trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Two-sided advertising: A meta-analysis
  2. Understanding two‐sided persuasion: An empirical assessment of theoretical approaches
  3. Self Disclosure An Experimental Analysis Of The Transparent Self
  4. The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
  5. Mediation in experimental and nonexperimental studies: new procedures and recommendations. (Psychological methods)
  6. A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment
  7. Consumer Self‐Confidence: Refinements in Conceptualization and Measurement
  8. A Meditation on Mediation: Evidence That Structural Equations Models Perform Better Than Regressions
  9. INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising
  10. Multivariate Data Analysis (Technometrics)

Their papers