Optimal Bundling and Pricing Under a Monopoly: Contrasting Complements and Substitutes from Independently Valued Products
By R. Venkatesh, Wagner A. Kamakura. 2003
332 citations recorded by the source corpus.
Subfields: Economics and Econometrics, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/ef02028969173fd532dbe37cd79434b463567bd7
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Economics and Econometrics
- R. Venkatesh
- Vijay Mahajan
- Xiaoqiang Cai
- Puneet Manchanda
- Xiang Li
- Joseph M. Katz
- John P Harbin Centennial
- Kamel Jedidi
In Marketing
- R. Venkatesh
- Vijay Mahajan
- Xiaoqiang Cai
- Puneet Manchanda
- Xiang Li
- Joseph M. Katz
- John P Harbin Centennial
- Anita Elberse
In Strategy and Management
- R. Venkatesh
- Vijay Mahajan
- Xiaoqiang Cai
- Puneet Manchanda
- Joseph M. Katz
- John P Harbin Centennial
- Anita Elberse
- Yongjian Li
Citations in the corpus
- Bye-Bye Bundles: The Unbundling of Music in Digital Channels (2010, methodology): “The latter measure is similar to the “artisthistory” metric that Bradlow and Fader (2001) use and is highly correlated with the “artist-reputation” metrics that Gopal, Bhattacharjee, and Sanders (2006) and Bhattacharjee and colleagues (2007b) employ, as well as the counts of the number of gold and p”
- Service Channel Choice for Supply Chain: Who is Better Off by Undertaking the Service? (2016, background): “…from the perspectives of distribution channel considerations (Zhao et al. 2009), competition and cannibalization (Desai 2001), marketing costs of communicating with consumers (Villas-Boas 2004), production technology (Netessine and Taylor 2007), and product bundling (Venkatesh and Kamakura 2003).”
- Measuring the Impact of Increased Product Substitution on Pricing and Capacity Decisions Under Linear Demand Models (2009, background): “Venkatesh and Kamakura (2003) study the pricing of two complementary products under a monopoly and show that the optimal prices of products are monotonically increasing in the degree of product complementarity.”
- Measuring Heterogeneous Reservation Prices for Product Bundles (2003, background): “Following Venkatesh and Kamakura (2003) the bundle (m= 3) reservation price can be specified as”
- The design and pricing of bundles: A review of normative guidelines and practical approaches (2009, methodology): “Supporting evidence comes from Venkatesh and Kamakura (2003, p. 228). When marginal costs are low or negligible, demand side factors dominate. With mixed bundling, the bundle is targeted at consumers who on average value both products whereas higher priced components are sold to consumers who value ”