Bye-Bye Bundles: The Unbundling of Music in Digital Channels
By Anita Elberse. 2010
192 citations recorded by the source corpus.
Subfields: Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/df77dc8d787164b1f1f355c17c0bdfcea1263864
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Citations in the corpus
- Digital marketing: A framework, review and research agenda (2017, unknown): “Elberse (2010) found that unbundling and digital downloading decreased revenues significantly by displacing bundled content.”
- Understanding the paradigm shift to computational social science in the presence of big data (2014, unknown): “Extensive data sets that cover consumer demographics, product and service usage, and managerial decisions to redesign product bundles [8,9,41], for example, are open to theoretical and modeling assessment from the perspective of multiple disciplines.”
- Servitisation and value co-production in the UK music industry: An empirical study of Consumer Attitudes (2012, methodology): “Elberse (2010) differentiates between three categories of product-service offered by the music industry: the physical album, the digital album and the digital single (or track).”
- Cultural Industries: Product–Market Characteristics, Management Challenges and Industry Dynamics (2015, unknown): “Observers also report that majors have been slow and reluctant to adopt digital distribution (Currah 2006; Elberse 2010; Moreau 2013; Shang et al. 2008).”
- The Effect of Graduated Response Anti-Piracy Laws on Music Sales: Evidence from an Event Study in France (2014, background): “17 Third, Elberse [2010] documents that as consumers turn from physical to digital channels, they strongly shift from album format to single song purchases.”