Product Stereotypes, Strategy and Performance Satisfaction: The Case of Chinese Exporters

By L. Brouthers, Kefeng Xu. 2002

216 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/ed6706a4fa40f665f9f4b0669e4dfdf393aa1c3f

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Citations in the corpus

Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2011, background): “…in developed markets, consumers in emerging markets tend to be more value conscious and price sensitive because of their relatively lower purchasing power, higher price elasticity of demand, and greater tendency to spend their family savings rather than buy on credit (Brouthers & Xu, 2002).”
Key Factors for Successful Export Performance for Small Firms (2009, background): “However, many studies have used a perceptual measurement of export performance (Aulakh and Kotabe 1997; Brouthers and Xu 2002; Cavusgil and Zou 1994; Lages, Jap, and Griffith 2008; Shohan 1998).”
Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge (2009, background): “A stream of theoretical research has been conducted to provide evidence of the countryof-origin (COO) phenomenon and its effects (Brouthers and Xu, 2002; Cordell, 1992; Johansson and Nebenzahl, 1986; Klein, 2002; Lee, Yun, and Lee, 2005; Nagashima, 1970; Roth and Romeo, 1992).”
Global markets: does psychic distance matter? (2005, background): “Yet, many researchers (e.g. Cavusgil and Zou, 1994; Leonidou, Katsikeas and Samiee, 2002; Shoham, 1999; Brouthers and Xu, 2002; O’Cass and Julian, 2003; Theodosiou and Leonidou, 2003; Morgan, Kaleka and Katsikeas, 2004) acknowledge the importance of marketing strategy in determining a firm’s…”
Resource-Based Advantages in an International Context† (2008, methodology): “…2002; Zollo, Reuer, & Singh, 2002), perceptual measures (instead of objective financial measures) were used because (a) previous research (Brouthers & Xu, 2002) has demonstrated that managers are willing to provide perceptual performance measures but are 198 Journal of Management / April…”
Capabilities as a mediator linking resources and the international performance of entrepreneurial firms in an emerging economy (2010, background): “Similar to previous studies (Brouthers & Xu, 2002; Woodcock, Beamish, & Makino, 1994), we used perceptual measures of international performance.”
Resource-Based and Institutional Perspectives on Export Channel Selection and Export Performance (2013, methodology): “We included a number of control variables that have been linked to export channel choice in previous research (Brouthers & Xu, 2002).”
Achieving Superior Financial Performance in China: Differentiation, Cost Leadership, or Both? (2008, background): “As Chinese customers increasingly emphasize product attributes—such as quality, innovativeness, and brand reputation (Brouthers and Xu 2002)—the pursuit of a differentiation strategy may enable firms to target and profit from niche markets more effectively.”
Translation in cross-language international business research: Beyond equivalence (2014, background): “(Brouthers and Xu, 2002: 664; our emphasis) As these quotes suggest, ‘ensure’ (or occasionally ‘assure’ or ‘secure’) was the most frequently used word when associating back translation with equivalence.”
Domestic alliance network to attract foreign partners: Evidence from international joint ventures in China (2014, background): “This is especially true in an emerging economy such as China where foreign products (especially those produced by reputable foreign firms) are usually perceived as higher quality than domestic ones (Brouthers & Xu, 2002).”
Internationalization and the performance of born-global SMEs: the mediating role of social networks (2007, background): “Many previous studies have recognized the difficulties in collecting primary data from firms in China (e.g., Peng and Luo, 2000; Brouthers and Xu, 2002).”