Country-of-Origin Effects on Consumer Product Evaluation and Purchase Intention: The Role of Objective Versus Subjective Knowledge

By Jin Kyun Lee, Wei‐Na Lee. 2009

166 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/7fba90d60adc6c290cd6dc19fc21751edbfaeee4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Junghoon Lee
2. Jinsoo Hwang

In Social Psychology

1. Junghoon Lee
2. Jinsoo Hwang

In Sociology and Political Science

1. Junghoon Lee
2. Jinsoo Hwang

Citations in the corpus

• Relationships among Senior Tourists’ Perceptions of Tour Guides’ Professional Competencies, Rapport, Satisfaction with the Guide Service, Tour Satisfaction, and Word of Mouth (2018, background): “Product knowledge is formed through past experiences and known information, so when consumers have high levels of product knowledge, they are familiar with the product (Brucks 1985; Lee and Lee 2009).”
• A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention (2012, background): “In brief, in respect of other studies and the literature, country of origin is usually abbreviated as “COO”, which refers to the country that manufactures, designs or assembles a product or brand with which it is associated (J. K. Lee & Lee, 2009).”