When the Same Prime Leads to Different Effects

By S. Wheeler, Jonah A. Berger. 2007

138 citations recorded by the source corpus.

Subfields: Applied Psychology, Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/e420625446c3c54b23537f7dbd6aefe45f17fc90

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Citations in the corpus

Cultural chameleons and iconoclasts: Assimilation and reactance to cultural cues in biculturals’ expressed personalities as a function of identity conflict (2009, background): “Manipulating biculturals’ uniqueness motivation and extraversion may have different effects on their choice of products, such as between those that are novel versus conventional, or stimulating versus comforting (Wheeler & Berger, 2007).”
Multiple Mechanisms of Prime‐to‐Behavior Effects (2009, methodology): “For example, according to the biased activation mechanism of the Active-Self account (Wheeler et al., 2005, 2007), a religious prime could selectively activate peace-related aspects of the chronic self-concept (i.e., self-concept content stored in long-term memory ), which would shift the active…”
Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption (2010, background): “For example, Wheeler and Berger (2007) found that a shopping prime led men to choose more purpose-driven activities (e.g., taking a direct route on a trip), whereas the same prime led women to choose more possibility-driven activities (wandering around a city), consistent with the different…”
The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects (2011, background): “…of situational or individual difference factors, such as psychographic and demographic characteristics (Sela and Shiv 2009; Smeesters et al. 2009; Wheeler and Berger 2007), temporary goals or need states (Laran and Janiszewski 2009, 2011, in this issue; Strahan, Spencer, and Zanna 2002),…”
Unraveling Priming: When Does the Same Prime Activate a Goal versus a Trait? (2009, background): “Although existing theories have examined the idea that stereotype and trait priming effects are driven by changes in the active self-concept (Wheeler et al. 2007), the behavioral pattern evident in our studies suggests that such a mechanism may be more characteristic of semantic activation and less ”
New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences (2012, background): “Thus, models that incorporate this additional layer of information may be more robust (Reutskaja, Nagel, Camerer, & Rangel, 2011).”
The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity (2011, background): “In addition, it extends recent work suggesting that a given intervention can produce different effects on behavior (Cesario et al. 2010; Wheeler and Berger 2007) by demonstrating that an identity-relevant action such as producing one’s signature can have contrasting effects on one’s behavior…”