New Scanner Data for Brand Marketers: How Neuroscience Can Help Better Understand Differences in Brand Preferences

By Vinod Venkatraman, John A. Clithero, Gavan J. Fitzsimons, Scott A. Huettel. 2012

191 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing

View Paper: https://www.semanticscholar.org/paper/d78c0a40b623641657d62af4eafdf8241a0e1eff

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In Cognitive Neuroscience

1. Sharad Agarwal
2. Tanusree Dutta

Citations in the corpus

• Neuromarketing and consumer neuroscience: current understanding and the way forward (2015, background): “2012), brand preferences (Venkatraman et al. 2012; Berns and Moore 2012; Yilmaz et al. 2014), pricing (Plassmann et al.”