The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects

By Juliano Laran, A. Dalton, Eduardo B. Andrade. 2011

146 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9a00fe52b0fce0ae7bcac4db507064cca7f72a91

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Michelle R. Nelson

In Marketing

1. S. Das
2. Andrew F. Hayes
3. Nava Ashraf
4. Michelle R. Nelson
5. Chang-Dae Ham
6. Sophie C. Boerman
7. E. V. van Reijmersdal
8. Chingching Chang

In Sociology and Political Science

1. Dean Yang
2. S. Das
3. Andrew F. Hayes
4. Nava Ashraf
5. Michelle R. Nelson
6. Chang-Dae Ham
7. R. H. Adams
8. Kristopher J Preacher

Citations in the corpus

• Savings in Transnational Households: A Field Experiment among Migrants from El Salvador (2015, background): “For example, Laran et al. (2011) find that priming brands such as Walmart increase consumers’ cost consciousness and subsequently reduce their”
• How to Measure Persuasion Knowledge (2015, background): “In one of the few studies to assess if persuasion correction occurs outside of conscious awareness, Laran, Dalton, and Andrade (2011) examined how priming effects from brands or slogans (which are perceived as persuasion tactics) vary.”
• Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation (2018, background): “Examples of such a model theorized in the substantive literature include Armstrong et al. (2014), Laran et al. (2011), and Li et al. (2015).”